As a recruiter responsible for keeping your database fresh, you are probably constantly reaching out for contact tools. A prominent one is Constant Contact but the name is a misnomer because it can be neither. Without triggers, there is nothing constant about it and it’s not guaranteeing contact either!
The bottom line is recruiting firms trying do consistent, persistent, quality and mail merged email uniqueness on their own with tools like Constant Contact will fail almost every time within a year. Worse case scenario is they will fail because they never tried. For more on email triggers and how to achieve “True Persistent Constant Contact” see our February newsletter.
These links will also help you with broadcast emails